Our Strategy

We start selling your home long before the for sale sign even goes up.

We execute a combined networking strategy among a select group of agents, clients and key contacts to create buzz and a sense of exclusivity around your home.

Agent and network marketing
With our network of over 500 RE/MAX Agents and our database of clients and prospective buyers, we connect with a select circle of contacts to let them know your home is coming up for sale.

Media Marketing
Our listings and our team are regularly profiled in the media, giving the sign on your lawn the brand recognition and buzz to get buyers’

Your Home’s Marketing
The quality of your home’s marketing, quite simply, reflects the quality of your home. To ensure yours is the best, we provide the most professionally produced marketing materials including your home’s very own website.

App Marketing
Thousands of users have downloaded our GTA Homes real estate app, which gives our buyers and sellers a huge advantage in a competitive market. It gets their homes viewed sooner and gives them immediate access to listings.

Interactive Marketing
If you’re not everywhere, you’re nowhere. That’s why your listing can be found by anyone at any time, anywhere on the web. Your property will also be marketed to our thousands of subscribers via our e-newsletter.

And there’s much more but we can’t share all of our trade secrets here. To talk to us today about how we market your home to get the greatest value in the shortest amount of time, contact us today. 416.699.9292 info@richardsgroup.ca


The right price reflects your home’s market value, your risk tolerance and your personal goals.

Determining your home’s market value begins with us doing a thorough comparative market analysis combined with our intimate knowledge of the area and competitive listings.

Promising a high sale price may win some agents listings, but overpricing your house can backfire. By the time you have to reduce your price, you may miss out on a surge of interest in properties like yours, and buyers may wonder if there’s something wrong with the property that kept other buyers away. Don’t fall into the overpricing trap.


To find out what you’re home is worth today, contact us to book your complimentary home evaluation. 416.699.9292 info@richardsgroup.ca